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Wednesday, December 16, 2015

Android Pay coming to Australia in 2016

On the back of the recent launch of the Apple Pay service in Australia (tied to American Express cards only), Google have announced that they have signed up ANZ, Westpac, IGNG Direct, Bendigo Bank, Bank SA, and a number of major Aussie retailers to their Android Pay service and will be launching it in Australia sometime in the first half of 2016.

The feature-set of the Android Pay service is almost identical to the Apple Pay service, in that it works with contactless payment systems already in place at many retail locations in the form of "PayPass" and other branded services ... as well as offering app developers the ability to integrate the service into their apps for fast in-app payment for real-world items such as T-shirts, hotel bookings, etc.

Android Pay will be able to store your Mastercard and Visa credit (and debit) cards. No word on whether bank-based American Express cards (or direct Amex cards) will work.

This is all good news for app publishers because it further cements the use of the mobile phone as a method of payment and thereby provides even more opportunities to make a grab for customers' wallets at points in time that are convenient to them.

Android Pay is hitting stores in Australia in the first half of 2016 (pic courtesy of Google/Android Pay)

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