This story shows quite a trend in the importance of your local business being listed in directories and on the Google Maps Business Listings ... and it also shows you that integrity in business is important both online and offline.
A New Zealand (ex-) florist has hijacked her competitors' Google Maps listings in an effort to bring more business to her own door. No-one seems able or willing to quantify her success or otherwise - but she got caught so didn't work very well for her in the long run.
Read the full story here.
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