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Showing posts with label website design. Show all posts
Showing posts with label website design. Show all posts

Wednesday, March 16, 2011

A Day In The Life of Creative Intersection (timelapse)

We thought you might get a kick out of seeing our team working - in timelapse - on a major project rollout earlier this month.

As most of our regular clients know, we use a collaborative, cross-disciplinary approach where programmers flick work to designers and testers - and vice-versa.

This provides us with a robust and efficient way of creating and maintaining development projects of all sizes and in virtually all realms - including Web applications & Web-enabled services, iPhone/iPad, Android, Windows Mobile and standalone Mac/PC applications.

The clip can be viewed in full High Definition (1080p) so you can soak up all the timelapse goodness.

The board in the background shows the tasks needed to be completed for the project, and who is working on each task at the time.


Friday, February 25, 2011

Creative Intersection MD on Sky News Business panel

Creative Intersection MD, Ian Exaudi, has taken part in a panel discussion on Sky News Business Channel's "Technology Behind Business" program on the topic of "Online Presence for Small and Medium Businesses".

Other Expert panel members included Tim Reed (MYOB) and Tony Palmer (C4).

The main point is that the majority of SMB's do not have a website .... but you do not need to be an "online business" to enjoy some of the benefits of having a website, and there are many ways to "dip your toe in the water".

Check out the video here: http://www.youtube.com/watch?v=WCtz7Ey4c08&t=43s




Of course, if you would like any assistance with getting your first business website up and running (or improving an existing one), give us a shout on 1300 853 868 or visit our website (http://CreativeIntersection.com).

Saturday, November 13, 2010

Google Caffeine update - Geeeez it's FAST!!!

People talk a lot about how fast the Google Caffeine indexing system is.

Here's proof.

We just posted this blog entry on the Google Caffeine ramifications on Adwords ...

Within 15 SECONDS(!), our blog entry was the first organic result found via Google when typing in "Google Caffeine Brisbane".















Interestingly, and as we have noted on many occasions, that result will start to drop over the coming days - but it does prove one thing ... blogging and the Google Caffeine search can work very well indeed and can have almost instant cut-through.

Creative Intersection can help you understand Google, SEO, Adwords advertising, and Website Design. Give us a call today on 1300 853 868.


Interesting Google "Caffeine" Observation

Just noticed a rather interesting "feature" of the Google Caffeine system ....

Google Caffeine is the name given by Google for its new "instant results" search. You may have noticed that (at least in some browsers) as you type something in to the Google search box, you will see the page underneath change automatically and update as you type to show you increasingly tighter results.

Start typing "website design ashgrove" and by the time you get to the last part of "ashgrove" you'll start seeing very finely tuned results (the same results you would have seen after hitting "search" when you finished with the entire phrase).

The next feature of Google Caffeine is then that the page will allow you to use your arrow keys (again, on some browsers) to choose the result that you actually want to follow instead of having to place your mouse cursor over that link.





















You'll see this indicated by a small arrow in the left-hand-margin next to each result. Pressing "return" on your keyboard will then follow that link.

Here's the interesting thing ...

The Adwords results (ads that come at the top and right-hand-side of the page) are the first thing selected by Caffeine for keyboard shortcuts. That means that Google is deciding what is the most relevant result FOR you ... AND ... it counts its own advertising stream in that mix.

What does that mean to you as a potential advertiser in Google ?

  1. Paying to be at the top of the Adwords results becomes more important when dealing with certain customers.
  2. Having more relevant ads showing in the top position becomes paramount ... if your ad is not relevant to a user they may still "accidentally" follow the link, which costs you money, only to have them leave immediately thereafter.
  3. Google is strengthening their revenue streams AND further blurring the borders between organic and paid results - so paid becomes more important since users will eventually tend follow suit (remember: consumers will generally keep doing whatever they get used to doing).
There is potential in everything ... and this is no different.

Call us for a helping hand on setting up and/or maintaining your Google Adwords campaign.

Saturday, June 19, 2010

Update - Website Design for Medical Practices (AAPM) Presentation

Website Design and Content Management Systems Presentation - Update - The AAPM e-Health Professional Development Day, held at the Mercure Hotel, Melbourne was a great success with attendees learning all about many different aspects of e-Health for medical and allied health practices in Victoria - including website design.



Creative Intersection exhibited at this event, and presented on the topic of Website Design for Medical Practices.


We received some great feedback and were extremely encouraged that so many medical practices are increasing their understanding of the many benefits of well-designed, cost-effective, and owner-managed websites.

An Interesting Fact: Did you know that one of the biggest problems many medical practices have is attracting new staff, particularly doctors ? ... and the first thing a doctor usually does when considering applying for a position in a private practice is to check out their website to see if it presents itself as a professional business with a bright future.

That reason alone, we are told, is enough for many practices to get their website updated straight away.

If you are an AAPM member, feel free to contact us for details of the special rates we have negotiated with this organisation.

If you're not an AAPM member, give us a call anyway and we'll see what we can do to help you out.


Friday, June 18, 2010

Creative Intersection presenting at AAPM e-Health Professional Development Day

Through our partnership with the Australian Association of Practice Managers (AAPM), we have been invited to present at the e-Health Professional Development Day on 19th June, 2010 in Melbourne.

Creative Intersection's Managing Director, Ian Exaudi, will be presenting on the topic of "Website Design for your Healthcare Practice".

As with just about every industry, there are some golden rules that can help make a success of launching a website - including content management systems, general marketing efforts, Search Engine Optimisation, and just "good old" web design.

If you are a practice manager or an administration professional in the any of the medical fields, contact AAPM to sign up for the Professional Development day via the link above.

Wednesday, February 24, 2010

Can I Use Twitter in My Business ?

So, you have a business (and hopefully even a website for that business). You have heard about the social networking Wunderkind called "Twitter", and that it's reaching hundreds of millions of people every day - currently sending out more than 50 million tweets per day.

But, how can you use Twitter to help your business ?

As with most things, the meteoric rise and media coverage that Twitter has received in the last couple of years does not automatically mean that putting your message out via Twitter ("Tweeting" it) will make you a huge success.
On the contrary, the immense number of messages rolling through Twitter - like the Internet itself in many ways - can mean that your message gets lost among the noise of all the other chatter.

One way, however, that Twitter can help a local business such as yours in a very real way is by helping you create stronger relationships with your potential and existing customers. You may not always be able to find new cus
tomers via Twitter and other social networking media (it's possible, just not "automatic") ... but consider this:

You run a retail clothing shop, let's call it "MyShop Rocks!", which attracts regular foot traffic and a loyal following of (probably younger) customers who would jump at the chance to grab a bargain. You can encourage those customers to "follow" you on Twitter on your "MyShop Rocks! Specials" feed (Feeds can look a little like this).

Every few days or weeks you can post specials to your Twitter feed. Your most loyal followers (customers) may get notified where
ver they are (via their mobile, browser, or whichever device they use) that you have a special offer available THIS AFTERNOON ONLY.

The secret, as it is with most marketing, is to create a call-to-action that compels your customer to act immediately. Making your special available THIS AFTERNOON ONLY is a great way to do that.

The other secret, as you probably guessed from earlier, is that you can't rely on Twitter to bring customers to you. It can, but it's
much more likely that you will have to bring your own loyal following along for the ride.

And, of course, one way to do that is to promote your website and Twitter feed in-store (and on your business cards, flyers, etc). You might also consider having your Twitter feed displayed prominently on your website to prompt users to "follow" you.

As an example, we have our own Twitter feed on our Creative Intersection homepage.

Creative Intersection provides consultancy and other services to help design and build your website and other online "bits" as well as branding (logos etc), marketing materials design, and even video production. ... and we would love the opportunity to work with you!

Sunday, February 21, 2010

Google Maps Becoming More Important to Businesses

This story shows quite a trend in the importance of your local business being listed in directories and on the Google Maps Business Listings ... and it also shows you that integrity in business is important both online and offline.

A New Zealand (ex-) florist has hijacked her competitors' Google Maps listings in an effort to bring more business to her own door. No-one seems able or willing to quantify her success or otherwise - but she got caught so didn't work very well for her in the long run.

Read the full story here.