Pun alert: We have some skin in the game!

The start of the new Financial Year sees Creative Intersection taking an exciting new step and becoming an equal partner in the ApreSkin app.

When we originally developed the ApreSkin app, alongside our client Dr Brad Jones (via his corporate innovation vehicle of 3D Medical Software Pty Ltd), we felt that the concept had such a huge potential that we couldn't help ourselves from investing our considerable resources to produce the best possible product.

Wanting to improve their ability to bring innovative products to market, 3D Medical Software approached us with an equity deal that has seen us take a 50% stake in the ApreSkin product line.

We are very much looking forward to guiding the technical development of ApreSkin, and already have a new public version of the app in the pipeline.

The "old" ApreSkin iPad app has been renamed to "ApreSkin MD" as we added a cutting-edge graphics engine for even better compatibility and performance. The new public-use app will be known as "ApreSkin you" and will initially be release for iPhone (with an Android version in the pipeline). 

Watch this space for its release in the next few weeks.

ApreSkin - Creative Intersection's exciting new direction with a 50% stake in this app

In-App Purchases By Far Exceed Paid Apps

News just in last week from our friends at eMarketer: Free apps with in-app purchases account for nearly all non-advertising revenues.

In other words ... if your app is available only as a paid version you are most likely missing out on a very large proportion of the revenue that you could otherwise be earning.

We have known this for years, based on anecdotal evidence from our numerous clients - which is why our recommendation is often to release a free limited version which allows for the user to experience the main features of your app without risking being sold a lemon (after all, there are a lot of try-hard and me-too apps on the App Store - both Apple/iOS and Google/Android).


Interestingly, while the Google Play Store (Android apps) has been picking up quite a bit of market share, it's almost exclusively (98%) for apps that are free to download and which then offer in-app purchases. Apple users aren't far behind with 92% of revenue from the Apple App Store being from free apps with in-app purchases. For Apple, that's a 15% increase in 11 months and is creeping ever-closer to 100% for either platform.

The lesson here is to remember to think about how you're best going to earn back the development costs and like any business, it pays to understand your customers' spending habits.

If you have a great idea for an app for iPhone, iPad, or Android handsets and tablets and would like to discuss it with us confidentially to see if it can be done (and how best to position yourself to make a profit from it), give us a shout.

A Day In The Life of Creative Intersection (timelapse)

We thought you might get a kick out of seeing our team working - in timelapse - on a major project rollout earlier this month.

As most of our regular clients know, we use a collaborative, cross-disciplinary approach where programmers flick work to designers and testers - and vice-versa.

This provides us with a robust and efficient way of creating and maintaining development projects of all sizes and in virtually all realms - including Web applications & Web-enabled services, iPhone/iPad, Android, Windows Mobile and standalone Mac/PC applications.

The clip can be viewed in full High Definition (1080p) so you can soak up all the timelapse goodness.

The board in the background shows the tasks needed to be completed for the project, and who is working on each task at the time.

iPad App for small business (Click N Colour)

We are proud to announce the release of our latest iPad app project into the App Store with, and on behalf of, our partner Debbie Neale of Click 'N' Colour.

The first version of the app (released last weekend) is free, and is followed up with a "Premium" version and subsequent in-app purchases for additional artwork.




The concept is to colour in Debbie's fantastic designs (which she has been selling via her website and directly to schools and other institutions) via the iPad interface.


New and exciting designs will be added continually and can be purchased from inside tha app by its users as single designs at Tier 1 rates (AUD$1.19), or packs (full alphabets etc) at various other rates.

If you have an iPad, download the free version right now and have some fun!

Click here to view Click 'N' Colour in the App Store.